Motorcycle Momma's...and all that

Today is full of marketing and sales gems This just in from Cristi Cooke at Majority Marketing:

"According to the July 25th, 2007 article in the New York Times, Harley Davidson has identified the women’s market as their fastest growing segment and is investing heavily in capitalizing on it. According to the article, women will spend about $300 million on Harley bikes this year in the United States, not including accessories, riding gear and clothes. The article quotes Jerry G. Wilke, Harley-Davidson’s vice president for customer relationships and product planning: “the opportunities to cater to women are endless, and we will continue to do more.”

...considering I am a Harley woman I say "Ahem to that!"

what are you doing in your business to ensure you recognize all fast growing demographic segments. It might not be women, it could be overseas, Hispanic or youth. Every quarter you should reassess where you business is coming from and ensure you are addresses segments that might be growing. Ask yourself: How can I capitalize on this growth?

Dedicated to increasing your sales,

Colleen