Standing out From the Crowd

I received this email from my friend Nick Newton and thought that it was applicable. Keep in mind as you read this that Nick is an accountant....nobody can accuse him of being a boring old "COT" (Colourless orderless and tasteless) accountant! Not fitting in with the stereotypical accountant is what Nick does best, and why he is so successful! I urge you to do something different with your clients, treat them well and they will treat you well in return

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When creating events, thank-you occurrences or lasting impressions for your clients, there is always a danger of going over the top. Perhaps you will be perceived as frivolous or silly by creating a situation that might not be appropriate in the workplace.

Well, we did one last week that was over the top and resulted in many smiling faces and genuine thank you wishes for out efforts. On Valentine’s Day, we had a barbershop quartet deliver chocolates, roses and songs to four different businesses and received standing ovations in all cases. It must have been a good idea as everyone was very pleased.

When thinking of ways to say thank you, let your mind fly. Don’t be too concerned of silliness if your wishes are sincere and the “theatre” is appropriate.


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Great job Nick! I know your clients will reward you with business and leads.

Dedicated to increasing your sales,
~Colleen

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