Getting Out of a Funk

My friend Lisa is a coach in Vancouver BC and this week her column featured sales advice that I thought was worth reprinting for you

Q: I’m in a sales funk. I’m not reaching my targets and feel pretty frustrated because I can’t seem to get motivated. Do you have any strategies to help me find my focus?

A: Being successful in sales requires self-motivation, high energy and an entrepreneurial spirit. Whether you’re a business-to-business sales person or self-employed, hitting “the wall” happens. Being sales-savvy requires frequent re-evaluation of your approach — what’s working, and what isn’t. I’m guessing you may not be feeling overly sure of yourself if you haven’t been meeting your targets. And if you’re not feeling it, you’re not projecting it.

Here are a few tips to help you move from funk to focus:

Sales-savvy people are confident people. What elements of your style work for you? Think about past achievements because seeing your success is a great motivator. How can you build on this to inspire more wins?

Boredom is another common challenge. What parts of your sales approach seem flat? What would it take to shake up your routine? Try a creative brainstorming session with a colleague or business associate. Thinking partnerships are great for sharing ideas and gaining a different perspective on a tired approach.

What keeps you in tune with your clients ever-changing needs and how does your product or service continue to meet those needs? Consumers today have low tolerance when it comes to needs not being met. If you aren’t feeling confident here, what steps can you take to reconnect with your clients so that you can better align your offer?

You can reach Lisa Caswell, CEC at Being a Better Leader

Dedicated to increeasing your sales,

Colleen