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Wednesday, April 25, 2007

Your Price is Too High!

Faced with the dreaded pricing objection? Here are some of my favorite and most effective responses. If you have other ideas that work please post a comment. It would be great to know what works for you.

Responses as questions:

  • How much too high is it?
  • I guess that means we are never going ahead?
  • Is price your only consideration?
  • Are you making the decision based only on price?
  • Sounds like you have seen something in the market at a better price?
  • I appreciate your honesty. What does too high mean?
  • How much did you want to pay?
  • Does knowing we are not the lowest mean there is never a chance we can do business together?

Responses as statements

  • Sounds like you’re getting a better deal somewhere else.
  • You are right, we are higher than______
  • That’s exactly why you need me!
  • It’s true, we will never be the lowest. You will always find someone who will charge less and you will always find someone who charges more. We will always be competitive
  • Thanks for telling me that. We work hard to make sure we are not the cheapest
  • Perfect! We don’t want to be the lowest price

Try one or all. I know they work!

Dedicated to increasing your sales,

Colleen

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