The Final Word Technology that Profits!

Regardless of what technology tools you choose to sell with, your clients are demanding more and more technology tools to buy with. If you choose to ignore this trend, you risk being replaced with a person, or a machine that meets their needs better. So pick your technology tools wisely and don’t forget about building a personal relationship!

To continue to be successful, today’s salespeople need to develop an ability to create a truly positive experience for their customers using the variety of technology tools our customers are demanding. The following three ideas are some of the best (and easiest) ways to create a more positive customer experience, and keep yourself from being automated out of a job:

1. Be empathetic and compassionate. Truly care about your customers. And remember, unless your last name is DeNiro or Streep faking it simply won't work.

2. Add value and give first. No, this doesn't mean giving away free product in the hope that a prospect will give you his business. Rather, give away things that will increase your value, such as a referral to another client or partner, or sharing an idea that could help him solve a business problem.

3. Love what you sell, the company you work for, and the customers you serve.Customers buy from salespeople who believe in the products they sell, and the companies they work for. Choose to be honest, open, and empathetic to your customers' needs, and you will experience consistent sales growth, build an excellent reputation, and quickly rise to the top of your field.

The old way of selling doesn't work anymore. Old high-pressure in-your-face, pounding the phones, manipulative sales methods will cost you business. The 21st Century way is using a variety of technology mediums and personal skills creatively to build value and high trust relationships.