Lead Follow up

There is no point in uncovering high quality sales leads if you can't follow up with them in a timely manner. What is a timely manner?

In the past many B2B companies asked sales people to follow up with leads within 7 business days.

Today, with the exception of companies faced with long sales cycles (over 3 months) 7 day follow up time is too long. Marketing Sherpa reports that in highly competitive industries, top quality leads should be followed up with in 30 minutes. Yes, search engines and web marketing tools have created demanding impatient prospects. We have to deal with that fact.

I suggest you generate leads in small volumes consistently each week. Prospect everyday for the best results. This way you always have new people to talk to and as business starts to close, you will produce a steady stream of profits.

Dedicated to increasing your sales,

Colleen