I couldn't resist this story from HBR on line today.....

"Mattel has just launched its biggest new Barbie product since My Scene, an unsuccessful attempt to catch up with Bratz, in 2002. The new 4.5-inch doll (complete with interchangeable outfits) doubles as an MP3 music player, but more importantly is a device that, when plugged into a PC, provides instant access to the BarbieGirls.com website. The site is a virtual world where girls can create their own personalized avatar, play games, shop, chat, and even design their own apartment. "

Interactive Barbie....I guess rather than using your own imagination from now on you can have the computer create it for you!

Creativity and imagination are cornerstones of a great sales performance. Don't sacrfice developing yours....

Colleen