Outsourcing sales

I have been bombarded with questions regarding outsourcing sales. Generally I hate the idea. Why outsource the one piece of your business that brings in the money? Regardless of my advice to avoid outsourcing, people still do it. So....if you must, at least listen to this:

There are hundreds of companies who will outsource for you and regardless of who you pick make sure you manage them tightly. I believe that a profitable outsourced relationship requires more management than bringing someone inside. Most outsourcing relationships fail because companies think they can ignore the outsourcer. The opposite is true.

A badly managed outsourcer will produce bad results. So please make sure you set aside regular time and energy to meet, measure, review and plan with whatever team you chose.

Dedicated to increasing your sales,

Colleen