PT Barnum is considered one of the greatest marketers in the world. In his biography, showman Phineas T. Barnum (1810-1891) gives some advice for achieving success. P.T. Barnum's Commandments For Success

1. Avoid running into debt. "There is scarcely anything that drags a person down like debt," Barnum states. He encourages saving money. "There is nothing animate or inanimate that will work so faithfully as money when placed at interest, well secured. It works night and day, and in wet or dry weather." Follow David Chilton's advice from the Wealthy Barber - and put at least 10% of your gross income aside each year!

2. Persevere. "How many have almost reached the goal of their ambition, but loosing faith in themselves have relaxed their energies, and the golden prize been lost forever?" asks Barnum. "Perseverance is sometimes but another word for self-reliance." Stanford University shows that 95% of all sales are made after 5 contacts, yet 85% of all sales reps give up after 4 meetings. WOW....you must persevere

3. Whatever you do, do with all your might. Barnum emphasizes that hard work breeds success. "Work at it, if necessary, early and late, in season and out of season, not leaving a stone unturned, and never deferring for a single hour that which can be done just as well now." he advises.

4. Depend on your own personal exertions. "No man has a right to expect to success in life unless he understands his business, and nobody can understand his business thoroughly unless he learns it by personal application and experience," Barnum writes. Understanding what you do is more important to your success than "luck." Create your own luck by being great at what you do and doing it often!

Dedicated to increasing your sales,

Colleen