Serving the Baby Boom

I saw these interesting nuggets on the McKinsey Newsletter today and got to thinking about how better to serve this wealthy, demanding yet flexible market place.

• The baby boom generation will soon have more influence over the US economy than any other group of 51- to 70-year-olds in history.
• Despite this group’s economic power and high hopes, only a fraction of the boomers are financially prepared to retire. They also face significant health and social challenges. But the boomers are also resourceful and open to change.
• Companies that can help them to redefine the idea of retirement, to protect their health and wealth, to achieve their aspirations on a budget, and to create a sense of community will be richly rewarded in the years ahead.

It's worth thinking about - regardless of whether you are a financial advisor or in health care or not.

Cheers Colleen