Sales By the Numbers

I love statistics. Consider the following:

• Eighty percent of happy clients will provide a referral if asked – only four percent of sales people actually bother to ask!
• 85% of sales are made after the 5th meeting yet 95% of all sales people give up after the 4th (Stanford)
• Emotionally connected customers spend 46% more than satisfied ones
• The closing ratio on cold calls is 75:1 while the closing ratio on referred leads is 4:1
• 83% of clients say trust is developed when a sales person starts collecting no technical data

How will you use these to improve your selling skills this year? I suggest, emotionally connecting with your clients by asking "non technical questions", asking for referrals and keep on calling! Just remember not to cross the fine line between persistence and stalking.

Dedicated to increasing your sales,

Colleen